The word on the street is PPC (known as pay per click advertising on search engines like Google) is expensive.

Would you agree, expensive is relative to the return on investment?

Marketing is about testing strategies, tactics and channels to figure out what works best.

I often hear business owners and marketing leaders say they would rather invest their budget to rank on the organic (“free”) listing on the search engines rather than pay for ads forever.

Here are my thoughts about that:

1. How do you know which keywords to focus on for better rankings?

2. How do you measure the dollar investment into getting better rankings?

3. How do you estimate the turnaround time of your investment into organic rankings?

4. How do you know if your website is set up properly to convert users clicking on your organic listings?

5. Even after you successfully rank on specific keywords on the first page of the search engine, what guarantee do you have that your website will continue to rank long term?

PPC ads give you the testing ground to methodically test and figure out what works and what doesn’t.

1. Test out which keywords drive the highest ROI. Focus on your top 100 keywords and make your way down to the top 10.

2. Easily measure ROI from clicks with the B2Bx technology stack. Dollars spent vs dollars earned.

3. Once you enable the campaigns, your ads go live. Tweak your bids to hit the top spot on Google. Watch the clicks and conversions come through.

4. With your control over the paid ads, your team can now test the elements of your website to increase your conversion rate.

5. Now that you know which keywords generated the highest ROI and have full control over the buyer journey, you can decide, if you even want to invest in ranking organically for these keywords? Is it possible for my website to rank on the first page of Google within a specific time frame?

I would love to hear about your experience with investing in Paid ads vs Organic listings. Share your comments below.

The Secret technology solution to lower your B2B lead costs and close 12x more clients that only savvy marketers and sales pros know about.

Working with other businesses means that every single lead that you get has a high value. Businesses are able to spend much more than consumers when they are buying leads and the competition to generate leads is high.

B2B marketers and sales professionals need to use every tool at their disposal to increase the amount of leads they can squeeze out of their efforts in order to get a ROI that is sustainable.

Imagine you go to a conference or networking event and you meet dozens of people, have some really great conversations and you realize that many people are interested in learning more. You give out dozens of business cards and are sure that people are going to visit your website to get more information.

You look at your Google Analytics and see that there are dozens of people that came to your website. You just don’t know who they are because Google doesn’t give you that information. If you knew which companies were coming to your website you would be able to follow up with the people who actually took your card at the event and looked up your site.

With Ajax Union’s B2Bx Technology stack, you are able to see which companies are on your site and get the contact information for the people that work in those companies complete with email addresses. Now you know who you can prioritize following up with after a networking event or conference because you get a full report with the people who are engaged with your website.

Most B2B companies have a Quote page or Contact Us page that has a long form collecting and qualifying people before they bother your sales team. You look at your website statistics and notice that you have over 100 visitors to that page but only receive a handful of lead forms via email.

What are all those people doing? Imagine if you can see a video of what the prospect was doing on the form page? Imagine if you saw they started filling out the form but they didn’t know how to answer one of the questions so they just left. You might be able to reach out to them and provide them with the valuable information that they needed about how to use your services.

Ajax Union is able to show you a video of what people are doing on your website and you can then see if they stopped filling out forms, what pages each company is going to and what they are doing in general.

You just got off the phone with a client and you had a great call. The problem is that the client controlled the conversation and you were not able to get all the information about what they needed or what they were interested in. As a matter of fact, you got their first name and their personal Gmail address but you didn’t collect all their information about their company. You don’t even know how they found you because you were not able to ask.

Imagine if you can listen to a recorded version of the call, see what word they typed into Google to find you.

Imagine if before you follow up with this prospect you can watch a video of what they did on your site, before they spoke to you or while they were talking to you.

Imagine you can see what articles they read, what pages they visited, where they hover their mouse!

Imagine if you can see all that and a snapshot of everyone that works in their company complete with email addresses.

With B2Bx, Ajax Union makes all the information available to you so you can 12x the leads that you are getting and close more of the leads that are coming to your site.

We also get on the phone with you each month and give you B2B marketing insights that you can use to help grow your business with the traffic and referrals that you’re already getting to your website.

Are you ready to grow your business? Get a free trial of our solution today! http://b2bx.ajaxunion.com/request