While there are many other ways you can generate leads through digital marketing, these are the most popular that we will touch on and the ones we believe are the most measurable and scalable.
Let’s break them down:
1. Search Engines
Search engines, such as Google, will provide you with the majority of your organic and paid traffic. Organic search results are listings on a search engine results page (SERP) that show as a result of factors such as search term relevancy and your search engine optimization efforts (SEO).
Whereas, paid traffic, known as PPC or pay-per-click, is traffic generated from a user clicking on a link or advertisement that you have paid for to appear at the top of the results on the search page.
Search engines are so popular when it comes to online marketing for one reason: INTENT.
Understanding the needs of your target audience and what they are searching for is crucial to being successful in your SEO efforts. You NEED to get in front of people who have the intent to purchase the products you sell or services your offer. If you fail to do this, you can miss out on a ton of potential business.
But through successfully optimizing your website for search engines and thorough keyword research, search engines can be your largest and highest quality source for leads.
If you want to learn more about SEO check out a couple of our other blogs on the topic!
2. Social Media
3. Email Marketing
Even though search engines, social media, and email marketing are the most common and popular traffic sources for leads, they might not be the best for you.
What works for one business may not work for another. That’s why researching your target audience thoroughly through market research is important before starting to advertise.
Remember, marketing is all about testing. It’s very rare that you’ll get it on the first shot!
For more helpful information on B2B Marketing check out our resource library!
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