Lead generation can be challenging in any industry, especially if you have a B2B service offering. That’s why at Ajax Union, we’re firm believers that networking is a great tool to find leads!
There are many ways to generate leads online, but having a multi-factor approach to B2B lead generation will ultimately produce the best results. It can be intimidating for some business owners, but it is an excellent way to build your pipeline.
At its core, networking is all about forming good relationships and building trust with people that could potentially become advocates or clients of your business. Keep reading to learn a few ways you can use networking to generate more leads.
What Is Networking and Where Can You Do It?
According to The Oxford English Dictionary, networking is “the action or process of interacting with others to exchange information and develop professional or social contacts.” That means when networking, the goal should be to exchange information and value.
Networking can be done online or in-person, at the local level, or even nationally with other individuals in your industry. Successful networking can help you find more leads and referrals and support your business’s growth. If not, it at least presents an opportunity for you to meet other key decision-makers that have valuable insights into your business. Additionally, those decision-makers can conduct relationships with other helpful people.
Here are a couple of ways you can begin networking to generate leads:
1. Go to local meet-ups
One of the best and easiest ways to use networking to find new leads in your area is by attending local networking events. There are ample opportunities for this, especially if you live near a city. You can use LinkedIn, Facebook, or even Google to find local meet-ups that pertain to your industry or even the old-fashioned route! Call or message your current contacts and ask them if they can point you in the direction of any events where you can meet industry peers.
2. Use LinkedIn
LinkedIn is a VERY powerful tool for lead generation. There’s a reason we have a whole course on how to go from a lurker to an influencer! If used correctly, LinkedIn can be an extremely effective tool for growing your business. There are many ways you can leverage LinkedIn for lead generation, like connecting with key decision-makers, leveraging current connections for referrals or introductions, posting and building trust with your local network, sharing your services, joining industry-specific groups, and more! The possibilities are endless when it comes to LinkedIn, and it’s worth exploring if you’re serious about lead generation.
3. Get your sharable assets ready
4. Network with your current and past clients
5. Ask your current network for referrals
6. Nurture your current relationships
7. Partner with an agency that can support your networking efforts
In summary, networking is a time-tested method for building your pipeline and enabling business growth. If done consistently, it’s an excellent and effective way to connect with key decision-makers that can help you find new leads and win more business. Networking can also be a great way to gain speaking engagements. Ajax Union also helps our clients get speaking engagements through our Speak Engagement Offering.
Want to learn more about our Speaking Engagement Offering? Download our one-sheet HERE.
You can also schedule a FREE strategy session with us and we’ll give you personalized insights on your business and be sure to ask you the right questions!
For more helpful information on B2B Marketing check out our resource library.