Let’s face it: the marketing industry is always on the move. Best practices change from year to year and even month to month. To keep your company on the cutting edge, you have to utilize resources to give you the insights, guidance, industry news, and tips that your company needs to not just survive, but thrive.
What better way to stay on top of marketing best practices than to know what marketing agencies use? As a team of marketing professionals, we think we have a pretty good outlook on the best marketing resources you need to make sure your company’s lead generation strategies are current.
Keep reading to learn the top 3 marketing resources that Ajax Union, B2B marketing agency recommends to stay on top of the trends!
1. The Hubspot Blog
If you’re a B2B marketing agency or company, there’s a pretty good chance you’re familiar with Hubspot as a CRM. But did you know it has a super educational blog, too? HubSpot’s Blog for marketing, sales, agency, and customer success content has more than 400,000 subscribers and attracts over 4.5 million monthly visitors! WOW!
And it’s for good reason. The Hubspot blog covers virtually every topic imaginable in the world of sales and marketing, from beginner topics like how to brainstorm ideas for a blog to more advanced topics like how to conduct market research. The Hubspot blog’s user experience is awesome, too: you can even browse articles by topic.
2. The Ajax Union High Energy Marketing Podcast
For deep marketing insights that are easy to digest, who better to get expert marketing advice from than us, one of the best Brooklyn-based B2B marketing agencies out there today?! The High Energy Marketing Podcast is a podcast with us, the digital marketing agency Ajax Union, where we interview our CEO, Joe Apfelbaum, on key marketing topics and share everything you need to know to properly grow your business online.
It’s a question and answers podcast where our President, Tami Joy Schlichter asks our CEO & Founder, Joe Apfelbaum, questions about different topics and trends in marketing based on his book High Energy Marketing. It covers a plethoric of topics related to marketing, branding, business growth, and beyond.
3. The Ajax Union High Energy Marketing Book
More of a reader? Say less! The High Energy Marketing book, written by Joe Apfelbaum our CEO & Founder, is the source material for our podcast that goes into more detail about common dilemmas that marketing professionals or CEOs might face. Joe informs his insights with over 12+ years of experience leading an Inc. 5000 marketing agency (cough that’s us!) and servicing over 1,100 clients to give his readers exclusive and high-level insights on virtually every marketing topic. What’s so unique about our podcast is that it doesn’t just cover what marketing blogs might educate you about— it gives professionals real-life, tactical insights on the steps you need to take in your business to be successful. Like how do you scale? What metrics should you be tracking? And why? How do you start building a strategy? Should you hire an agency or freelancers or both?
It’s the ultimate combination between marketing and business insights that you can’t get anywhere else. Download a free chapter of High Energy Marketing here.