It’s the journey someone has from becoming a potential customer when they first interact with your brand to someone that is paying for your product or service by the time they reach the end of the funnel.
Marketing funnels are useful because by visualizing the stages your prospective clients go through. You can plan and optimize your content and strategy at each stage to turn them into paying clients and increase brand awareness and customer loyalty.
There are many stages along the customer’s journey where they can fall off. A marketing funnel can help you look at these stages your clients are taking so that if you do lose them along the way, you’re able to find out where so you can adapt your marketing strategies and design a plan of action.
The marketing funnel has three main stages: Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) where each main stage includes different points of interaction with your customer.