Social media contributes to the growth of businesses and brands in very different ways, neither of them are more important than the other. However, the type of blend you utilize depends on what your goals are, but before you can establish your goals, it helps to understand the different benefits having a social media presence. Here we go!
Here, there, everywhere!
Social media allows us to reach audiences that are not within our immediate vicinity. Even if you don’t intend to sell to someone who is in another time zone, being able to spread your voice helps to build brand awareness, after all, we can connect to anyone in the world through six people. Having a voice that reaches further enables you to engage with audiences you otherwise couldn’t reach.
“Get to know you” phase.
A good marketing plan starts with the target audience. Aside from the “who am I” aspect of building out a marketing plan, “Who am I trying to reach” is a main driver, but how do you start getting to know your audience? What do they like to eat? What are their habits? Where do they work? What music do they listen to? What car do they drive? All good questions that can ultimately help you position your business / brand in a more perceptive and intuitive fashion. Understand the demographics and patterns of your customers. With social media you can get past the “get to know you” phase, and move into the nitty gritty good stuff.
Be better, for them.
Great customer service has been, for ages, one of the most critical aspects of maintaining your business / brand. Social media opens up a channel for your team to provide instant, or near instant, customer service, and receive feedback. Honest opinions are common ground in the social media realm, and having direct insights to this is critical.
Scope of reach.
Make it easy for potential customers to find you. A majority of the population has a smartphone, and most of them have a social media app, this means they can contact you via a social media platform rather than email or phone. Other than being readily accessible to your clients, your social media presence rapidly increased your market share within your industry.
Less money, more doing.
One of the best parts about social media is the few tools you need to make it happen, at a very low cost. All you need is an able mind, internet, and a digital device. You can do a lot with a small budget, and if you target your posts properly, your reach can be pinpointed to a detail. Social media is a great place to test more expensive marketing campaigns as well. It’s easy to get started, and at a low cost, it’s a great tool for businesses and brands who are just starting out.
Industry expert level: 10.
Building relationships with your customers is great and all, but do your friends think you’re educated and cool? Social media gives your business more possibilities to establish yourselves as industry experts, all the while not losing your brand voice.