LinkedIn is the world’s largest professional networking website. With 200 million members and counting, the opportunities to reach your target market are endless. The world’s most innovative and leading companies like Dell and IBM have turned to LinkedIn to scale back their marketing expenses and reap in higher conversion rates. Thought leaders like Jeff Weiner and Richard Branson utilize the platform to build their personal brands while sharing information regarding their specific industry. The benefits of LinkedIn are endless, whether you are operating as a B2B or B2C company; your target market most definitely exists on the platform.
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