The best way to get started with email marketing is to think of it as a nurturing tool. So many times B2B companies use email marketing solely for the purpose of sales and promotions – often in a non-targeted way. Although this sometimes can lead to a few sales here and there, it’s not the way to build lasting relationships with your customers or clients.

Check out our guide to get a few tips on how to make the most out of your B2B email marketing strategy.