Is your B2B company looking to hire a Brooklyn-based marketing agency? 

When it comes to selecting the right agency for your company, the reality is that most of them won’t be a good fit for your business. The right agency should do the following:

  1. Understand your business’s needs, opportunities for growth, and budget limitations
  2. Offer the right services for your business goals
  3. Be communicative, enthusiastic, and passionate about your business, and
  4. Have a proven track record of success

Lucky for you… Ajax Union meets the mark on all of those fronts!

Keep reading to learn a little bit more about Ajax Union and why we’re the best Brooklyn-based digital marketing agency.

 

A Little Bit About Us: Ajax Union

13 years ago, Joe Apfelbaum founded Ajax Union with one vision: to make marketing about the bottom line. Since then, we have serviced over 1,100 clients in over 25 industries, joined the Inc 5000 list, and launched our clients to success all the way through to acquisition with our proven process and boutique approach.

About Our CEO, Joe Apfelbaum

Joe Apfelbaum is the CEO and founder of Ajax Union. A wearer of many hats, he does more than just lead our amazing marketing team. He’s a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. 

Joe is an active member of the Executives Association of New York City and a professional member of the National Speakers Association, a group of the top professional speakers in the USA. Joe speaks to groups of top CEOs at EO, YPO, Vistage, and the YJP CEO Forum. Joe is a contributing member of the YEC (Young Entrepreneur Council), a community of the world’s most passionate, driven entrepreneurs. Joe is on a mission to help 1,000 hungry entrepreneurs go from Frustration to ‘Mojovation’ via his online courses, books, and speaking engagements. Joe is proud of all his accomplishments, but most of all he is proud of his 5 amazing kids.

You can follow Joe on LinkedIn here, and check out his books here

Now that you know a little bit more about us, here are the four top reasons we’re the best Brooklyn-based digital marketing agency:

Why Ajax Union Is The Best Brooklyn-based Digital Marketing Agency

1.Our extensive roster of services: Got an issue? We’ve got a solution. Our team of marketing experts pretty much does it all. Check out our services below:

  • Business Development: You want to grow? We’ll give you key strategic insights to make it happen.
  • Lead Generation: Generating qualified leads is simple, but it’s not easy. You need the right strategy to get the right leads. We can help.
  • Client Retention: Your business is only as good as your ability to retain clients. Our strategies and marketing tactics will help you keep your clients around for the long term.
  • Recruiting: Finding new employees takes smart marketing tactics. We can help position your business to find the best talent.
  • Sales Enablement: Your sales team needs systems, processes, and collateral to succeed. Let us enable your success.
  • Brand Development: We will bring your brand to life with style guides, assets, content, and a cohesive look and feel to match your vision and values.
  • Brand Communications: Getting the word out there is not just about getting new clients. It’s about communicating effectively—both internally and externally.
  • Technology Management: There are over 8,000 marketing technologies. We’ll help you leverage the right ones for your business.
  • ROI Tracking: Return on Investment is what we breathe. Tracking the right numbers and creating the right reports helps us reach your goals.
  • Reputation Management: Your reputation is everything. We’ll make sure you have the right reviews and presence everywhere your brand appears.

2. Our amazing core values: At Ajax Union, we believe good business starts with amazing core values. Our most important goal is to help our clients build on their capabilities. Our team of marketing experts embodies the following core values to bring excellence to everything we do while serving our clients:

  • AMAZING COMMUNICATION: We listen and respond. We find solutions for your business even when it takes time to find the answers.
  • OWNERSHIP MENTALITY: We care about your business as if it was our own.  As a loyal, hardworking, dependable, and committed group of professionals, we take responsibility for your success.
  • VERSATILITY: We embrace change, we are super savvy, and we value common sense. We are capable professionals who get with the program, troubleshoot, and remain aware and enthusiastic about your next project.

3. Our proven process: We don’t just drive results by hoping for the best! We have a time-tested process that we know works. Here’s how we do it:

Step 1: Assessment

We lay down the basics! At this preliminary stage, we discuss your business goals, do a complimentary strategy assessment, establish your marketing needs, and evaluate whether or not we’re a match for a long-term partnership.

Step 2: Exploration

We get to know you! In this stage, we perform a workshop to discover your brand, vision, goals, audience, challenges, and opportunities. Then we do a competitive analysis of your current digital marketing strategy and tactics. Afterward, we draft up a proposal with recommendations and layout a scope with marketing goals and timelines.

Step 3: Onboarding

After we finalize our scope, it’s go-time baby! We do a kickoff call, audit your channels and sales funnel, create a forecast model for success, and determine your key performance indicators (KPIs). If you don’t have a funnel— don’t worry, we’ll develop one for you 😉

Step 4: Synergy

From here on out, it’s smooth sailing. We meet with you regularly to review marketing priorities and goals, strategize improvements for our messaging, channels, tactics, and goals, and report on all of our metrics, but most of all… we deliver! 

4. Our results-driven approach: Our team of digital marketing experts learns about your business and implements the latest cutting-edge business and marketing technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI. That’s why our guarantee is: “We keep your bottom line top of mind.” Don’t take our word for it! Check out the testimonials from some of our amazing clients, or read a couple of our case studies.

 

All in all, finding the right agency for your business will surely take time, but there’s no time wasted in learning a little bit about us! We’ve serviced over 1,100 clients for more than 13 years, and we’ve even earned a spot on the Inc 5000’s fastest-growing companies list. Gee… there might be a reason for that!

Does your business need marketing support? Schedule a FREE strategy session with us, a Brooklyn-based digital marketing agency, and we’ll give you personalized insights on your business and be sure to ask you the right questions.

For more helpful information on B2B Marketing check out our resource library.

“Micromanage the process, not the people” – says Joe Apfelbaum, who is obsessed with finding a better way and sharing it. 

Joe Apfelbaum founded Ajax Union in 2008 with a desire to build a business that makes a difference for his clients. From a young age, Joe Apfelbaum saw his mother struggle to build a successful business on the lower east side, working 16 hours a day to provide for her family.  Growing up he saw firsthand the hustle and work you have to put in to be successful. But he knew it was not enough to just work hard. He knew he also needed to be strategic.

As a teenager, Joe studied to be a Rabbi and after getting ordained in Israel he realized he had a passion for business and technology. From there, he decided to focus his efforts on building his technological and marketing skills. Joe started off building websites and fixing computers for his clients. He realized all his clients cared about was generating traffic. So, Joe learned SEO and became one of the best SEO experts in the industry which ultimately led to him building his own business, Ajax Union. 

Throughout the first years of running Ajax Union, Joe Apfelbaum learned the value of building meaningful relationships but he was terrified of public speaking, networking, and social media. After hiring the right coaches, taking courses, and reading a lot of books, Joe was able to break free from all his fears and be the influencer and business leader he is today with over 36,000 followers on LinkedIn. 

Ajax Union was honored as one of the fastest-growing marketing agencies in the US, being featured on the INC 500, and serving over 1,100 clients over the past decade.

Joe’s relationship-building and networking skills have also enabled him to build long-lasting relationships and also educate thousands of people on the value of networking on LinkedIn via Evyrgreen Networking

Joe is a connector and passionate thought leader. Together with Ajax Union’s president, Tami Schlichter, Joe started Evyrgreen Networking to help professionals utilize LinkedIn the RIGHT way, using a strategic approach that gets his clients results. Evyrgreen Networking has helped over 680 professionals master LinkedIn and create more revenue. 

“The right marketing strategy will save you a decade.” – Joe Apfelbaum

 

Joe Apfelbaum is a certified Google trainer, business strategist, and an active member of the Executives Association of New York City.

Joe is a professional speaker and an active member of the National Speakers Association, a group of the top professional speakers in the USA. 

Joe regularly is invited to speak to groups of top CEOs at EO, YPO, Vistage, and the YJP CEO Forum about marketing, networking, and business strategies. 

Joe’s passion lies in helping others be the best they can be. You can find him running around Prospect Park sharing inspirational videos or writing books on how to improve your life and your business. Check out all of Joe’s books here.

Joe Apfelbaum is proud of all his accomplishments, but most of all he is proud of his 5 amazing kids and the ability he has to be present in their life as a single dad.

Follow Joe on LinkedIn and let him know that you read this article! He would love to hear from you.

Does your business need marketing support? Schedule a FREE strategy session with us, and we’ll give you personalized insights on your business and be sure to ask you the right questions.

For more helpful information on B2B Marketing check out our resource library.

To market effectively, you need to understand the differences between marketing towards businesses (B2B) and consumers (B2C). The way you market towards B2B and B2C companies are completely different when it comes to how you communicate, build relationships, and the buying cycles each one goes through. 

Keep reading to learn about four key differences between B2B and B2C Marketing.

 

  • Building Relationships 

Building personal, long-term relationships is crucial for any B2B business. B2B organizations usually handle larger accounts dealing with contracts, subscriptions, and licenses that can span up to hundreds and thousands of dollars. This is why B2B companies must place their clients at the center of every aspect of their business. As for B2C customer relationships, they can be loyal to certain brands, but overall consumers prioritize quality and value and want to satisfy their needs at the best price available. 

 

  • The Buying Cycle

The time it takes to sell to a business versus a consumer is completely different. For a business to make a purchase, it has to go through multiple decision-makers and/or stakeholders. It’s important to know that the person who might understand your product or service the best, might not be the one paying for it. Therefore B2B marketing requires a personalized marketing plan specific for each stakeholder or decision-maker. B2C marketing requires a lot less catering. Consumers are driven by emotion and rarely need to confer with others before making a decision, making the buying process much faster than B2B. 

 

  • Messaging 

In B2B marketing, your customers’ focus is primarily on ROI, expertise, and efficiency. This means when they are making a purchase, they need to know they are making a good investment that positively impacts their ROI. When creating messaging for B2B marketing, create content that showcases your business expertise and the ROI of your product. For B2C messaging, keep it short and simple. Make the benefits of your product known and emphasize the ease of purchase to get your product into their hands. Try to make your message relatable, make your consumers feel like they can relate to your brand on a personal level.

 

  • Advertising 

B2B and B2C marketing not only differ in their messaging, but also in the way those messages are delivered. In B2B marketing, you need to warm up your potential customers to your product or service. Give them the information they need to understand how your product will make their lives better. For B2C advertising, consumers already know what they are looking for. It’s your job to evoke emotion to drive them to make a purchase. 

 

Is your B2B company looking for marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management, sales funnel creation, cold email campaigns, email marketing, and beyond. Learn more about what we do here.

 

To discuss your company’s lead generation strategy, contact us here.

 

In marketing, the importance of strategy cannot be understated. An excellent tool B2B companies can use to turn leads into sales is the marketing funnel. A funnel is a useful tool that can help you and your business guide your prospects through a sales process that converts them from leads to clients. 

At Ajax Union, we like to visualize our funnel in three parts:

  • TOFU or Top Of Funnel: The top of the funnel process includes building awareness and educating your leads. After sparking interest with landing pages and lead magnets, you prime and educate your prospects using a variety of assets like buyer guides, how-tos, answers to frequently asked questions, industry tips, and so forth.
  • MOFU or Middle of Funnel: Once your leads have generated enough interest, it is key to convert that interest into consideration and trust. Businesses can build trust with their leads by providing case studies, testimonials, infographics, and statistics. Showcasing this credibility is what will take them to the next step. 
  • BOFU or Bottom of Funnel: Here your prospects have garnered enough interest and trust to become clients, and it’s where you continue to keep your current clients engaged with brand personification. B2B marketers build brands with experiential elements, core values, culture, and customer success stories

How To Get Started Building Your Marketing Funnel

Before creating a successful funnel, you first have to identify your target audience. Once you understand your audience’s needs, you can begin to craft the appropriate language needed to engage them.

Once you know who your business’s target audience is, you can begin strategizing. When strategizing, it is important to consider what your business goals and priorities are. 

At Ajax Union, we perform workshops to help businesses design their strategy and marketing funnel. Here are some useful points Ajax Union can clarify for your business:

  1. Buyer Personas: who your target audience is, what they do, and what they need
  2. Brand Messaging: the messages your target audience needs at each stage of the funnel
  3. Brand Experience: the specific attributes your company wants the audience experience
  4. Unique Value Proposition: what makes you stand out from your competitors
  5. Goals: what your business would like to achieve
  6. SWOT Analysis: what your strengths, weaknesses, opportunities, and threats are.

To learn more about how Ajax Union can help you generate leads and referrals for your business using marketing funnels, click here.

Check your inbox. For real, leave this app and check your inbox.

Ok, welcome back.

How many of the emails, that now call your inbox home, will merit even 2 seconds of your attention? Some, you’ll skim mindlessly, pausing mid-swipe to double-take at a cat GIF.
A few may get the trash-tap treatment before even the first “Hey there, gamerboy91!” is revealed. And others will fatally suck, resulting in a frantic jab at the dreaded unsubscribe button with exaggerated fury.

Why do crappy emails make us so MAD?

A wise woman once said, your personal inbox is like your digital foyer. You don’t mind welcoming new people to your home…until they stop knocking before they enter.

In other words, we’re open to receiving emails as long as they’ve provided value in the past and may provide value in the future. But once they start to “make themselves at home” in our inbox, and take their invitation into our personal space for granted, they’ll lost our trust, interest and patience – FAST.

So what does this mean for us, both as email marketers and (hypocritically) serial email deleters? Will email marketing be forever lost to the Wikipedia pages of web practices that have grown obsolete?

Here’s your answer: According to Campaign Monitor, in 2017, email marketing ROI averages to $38 for every $1 spent. That’s 40x more than what Facebook engagement usually brings in.

That’s a revelation. That’s game-changing. That’s a wake-up call to the digital marketing world.

No, email marketing is far from dead. In fact, it’s just getting started. So how can you gain that coveted, proverbial “Welcome Mat” into your customer’s digital foyer? By following three key guidelines:

1: Knock first
2: Bring a hostess gift
3: Be a gracious houseguest

KNOCK FIRST
Even if your host expressly invited you into their home, do you simply barge through the door on your first visit? Of course not. You knock. In email-land, this is equivalent to an opt-in email. These automated emails double-check with the recipient about subscribing to your list, even if they voluntarily subscribed to your newsletter.
You may think this a cumbersome extra step, but it makes all the difference. Tempting as it is to just grab as many email addresses as you can and start blasting those newsletters, you won’t build lasting relationships that bring in real sales that way. Check out the automated opt-in email below. We can assume the recipient has already been getting emails from Archant for a while:

archant

Archant is showing their valued subscribers that they care about their preferences while SIMULTANEOUSLY ensuring that only those interested in their product are receiving their meticulously crafted emails.

BRING A HOSTESS GIFT
Provide value. Make it worth their while. Make them second guess themselves as their finger hovers over the trash icon: maybe there’s something of value in this email that I’m about to throw away?

This doesn’t mean giving away inventory, or even promo codes. Check out this email for received from Glossier, a fun makeup company with a super-strong brand personality:

 

glossier header

glossier photos

The images were perfectly screensaver-sized, and were lusciously visual, brand-consistent and of course: free.

Glossier didn’t charge a penny for these images, and yet, as the recipient, we felt like it was an exclusive gift from the glorious founder herself. What a simple, clever way to deliver value to your email list!

So while offer codes, downloads, and free swag are great “Hostess Gifts”, you don’t have to limit yourself to physical deliverables. You know your target audience better than anyone – you know what they’ll appreciate. Even if it’s just a screensaver.

BE A GRACIOUS HOUSE GUEST
There are some unspoken rules when you’re a guest: use your inside voice, don’t clog the toilet, feet off the coffee table…to name but a few. In order to stay welcome in your audience’s mailbox, you’ve got to be a dream guest.

Pop in only once in awhile: daily emails are a surefire way to get your recipients annoyed at you.

Don’t be too loud: if every subject line is YOU’RE ABOUT TO MISS THE DEAL OF A LIFETIME! and all your offering is another $5 off your order off $500, then you’ll lost trust fast.

Show appreciation: say “Thanks for letting us visit” every so often. It reminds your audience that you appreciate and respect that they’ve invited you in.

canva photo

Canva sent out this email when they hit 2 million users on their site. In an effort to show how they still care for every customer individually, they let users know what number user they were. This isn’t earth shattering information, but it made every customer feel like they were a part of something greater and individually relevant.

Start sprinkling these strategies into your emails and pay close attention to your open rate. Remember, even if customers don’t engage with your emails, they could be actively reading, enjoying, or even forwarding them. By establishing your newsletter as one of the few they don’t block, you’ve got more than just a foot in the door: you have a guaranteed seat on their living room couch.

Have any other tips for crafting emails that have staying power? Tell us in the comments below!

Looking to improve your email marketing techniques? Ajax Union is a full service digital marketing agency based in Brooklyn, New York. Our team is here to help you become an amazing company. Contact us so we can walk you through the realm of online marketing. Visit our page to learn more about our new technology product, B2Bx.

The New Year has arrived! Yep, 2017 showed up faster than the speed of lightening. The buzz is who can develop the best list of new year’s resolutions and stick to them. It can get pretty tiresome to continuously try and fail. Maybe it’s because we are only human and tend to set our sights too high, or stifle our ability to do something different.

As marketers and people who aim to learn and grow a little more each day, it’s time to make 2017 the year of accomplishment. The year of change. The year of success. Of course, it may seem easier said than done, but we have compiled a list of key resolutions that you can be dedicated to throughout the new year and forever. Break the limitations on your resolutions.

Here are 6 resolutions for every marketer to transform the future in 2 0 1 7

 

  • Post to your social media accounts

Whether you work in the marketing department of a specific company or a marketing agency, it’s easy to get consumed in other social media profiles that you forget about you own. If you don’t market yourself and share your interests and values, how will people get to know the person behind the profile? Start small. Post at least twice a week and write an original article or blog post on a monthly basis.

  • Read Read Read

Between commuting each day by train, taking lunch breaks, TV commercials and holiday off days, everyone can find a 30 minute time slot to read. Pick a piece that interests you like a newspaper, magazine, online blog or novel. Reading expands your knowledge, vocabulary and exercises your brain. Gaining more insights into your industry or personal hobbies are equally important so read content as long as you’ll enjoy it.

  • Stay in the loop with industry news

This pertains to any industry but especially the marketing industry. The world of technology and Internet is constantly evolving so you, the marketing expert, must be the first to know what is happening and how it can affect and benefit your business. Subscribe to blogs or print magazines, get email notifications from news websites, read articles from industry leaders on LinkedIn and share what you find. Declare to the world that you are ahead of the game.

  • Document your strategies

People go about their daily activities by route, without putting much thought into how they can BE more efficient. What you are an expert in, someone else struggles with. Therefore, documenting processes and having templates for marketing briefs, content calendars, case studies, dashboards or a simple office checklist is invaluable. Documenting saves time when others have a framework to work off of and enables more people to benefit from it.

  • Use an organization app

Humans can only remember so much and it can get overwhelming when you try to retain data overload without writing it down. There are numerous apps for desktop and mobile that can easily help you get organized at work and home. Some top picks we found are Evernote for taking notes, recording a meeting and sharing relevant content, Dropbox for sharing files with family, employees and clients and Trello for organizing and prioritizing tasks and projects.

  • Keep your emotions in check

We all have a secret hit-list with the neighbor, relative, rude subway rider, co-worker or client and it’s ok. But lashing out and letting them ruin your mojo is out of line. remember everyone has their own trials and tribulations. The key is to release your emotions in the right place at the right time. Don’t respond to comments because it only blows the situation out of proportion. Take steps to keep your emotions in check by staying quiet once a day, taking a short walk to cool off or get a good workout at the gym. See your mood transform and people’s outlook on you improve drastically.

In short…

*Transform your resolutions into success stories. Whether it takes you a month, a year, or five years, never give up on becoming a better version of your work and home self.

*Make 2017 the year you remove the stereotype of resolutions and focus on the commitment. It doesn’t matter if it’s a short term commitment or one that last the rest of your life: just be sure you own it.

*Set goals for yourself so you can hit them and revel in the feeling of success. This will not only make you an expert marketer but also an expert version of yourself and that’s the greatest brag of all.

 

Need Help With Your 2017 marketing plan? Ajax Union is a full service digital marketing agency based in Brooklyn, New York. Our team is here to help you become an amazing company. Contact us so we can walk you through the realm of online marketing!