What is a Company Profile Datasheet?

A company profile datasheet is a document where companies can inform potential customers and investors about their operations and services. It can be used for a number of reasons such as providing information to prospective customers, building trust with potential investors, and attracting talent.

You can tailor and emphasize certain parts of your datasheet depending on your business objectives or goals. A good company profile datasheet is one that effectively conveys the kind of information you want to send to your target audience.

For example, If you want your company profile datasheet to be used to attract potential employees, then focus on the points that will help you stand out from other companies such as company culture, workplace benefits, future plans, etc. A company datasheet can fulfill a number of different purposes.

Company profile datasheets can be used by any type of company that wants to share what they do with their target audience. It isn’t industry or size-specific.

Company profile datasheets can include information such as:

  • How the company was founded
  • Company values
  • Mission statement
  • Unique selling proposition
  • Services offered
  • Strategy
  • Client base
  • Key accomplishments
  • Future plans

Why is a Company Profile Datasheet Important?
why company profile datasheet is important

A Company Profile Datasheet is useful for a number of reasons:

  1. It tells prospective customers what you offer

    A company profile datasheet often contains information for prospective customers about the kinds of products and services you offer as well as how you offer them. Include details but clear information about your offerings so that prospective customers can get a good idea of the kinds they can expect from your company.

    If you have a target market in mind for this datasheet, then tailor it to match their expectations, wants, and needs so that you can better connect with them and show them how you specifically address their needs.

  2. building relationships blog image

  3. It attracts employees and investment opportunities

    Company profile datasheets that emphasize a good company culture can be a great way to attract talent and investment. Showing information such as future steps, clients you work with, and information about your company are great ways to invite people to work with you. This kind of information can help get people excited about your brand and working with you.

  4. It provides a good company image

    A company profile datasheet, like your website, can be used as a way to deliver information about your company to prospects. Just like a well-designed and thought-out website can be used to provide a good company image, company datasheets can as well.

    It helps to add credibility to your brand and show that you are willing to put the work into producing offerings for your prospective clients.

  5. building trust blog image

  6. It allows you to build trust with prospective investors and customers.

    Sharing information about your company such as how it was founded and what your values are can help to build trust with people looking to work with you.

    For example, if your values show that you place an emphasis on helping the environment, then you are going to look more attractive to customers, investors, and employees who value the environment. 71% of consumers prefer to buy from companies whose values reflect their own.

    This could be the difference between gaining a client or not, so it’s really important when thinking about your datasheet the kinds of people you want to attract with this document.

  7. It helps you stand out from companies

    Similar to a previous point, a company profile datasheet can help you stand out from other companies because you have a one. Having one shows the conscientiousness of your company. It gives more opportunities for people to interact with you, more touchpoints with people mean that you have more ways to sell yourself to clients.

    Every little edge helps when trying to stand out from the crowd, and having a company datasheet is a way of helping achieve this.

 
At Ajax Union, we can create the perfect company profile datasheet for your company to help you stand out from the rest and reap all the other benefits we brought up earlier.

Check out our company profile datasheet here.

Does your business need a company profile datasheet? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business.

For more helpful information on B2B Marketing check out our resource library.

For businesses looking to hire a marketing agency: the truth is, 90% of the agencies out there won’t be a good fit for your business.

Finding an agency that understands your business’s needs, opportunities for growth, and budget limitations is no small task. But, there are key ways you can identify whether or not an agency will be a good match.

One effective tactic for vetting an agency is by preparing a one-page document that summarizes your business, its needs, your budget, and some stakeholders. At Ajax Union, we call this document a “Request for Proposal Questionnaire,” or an RFPQ.

Here are the 8 kinds of information you should include in your RPFQ:

8 Things To Include In Your RFPQ Graphic

  1. Details on your business: What is the name of your business and product or service? What is the website URL that you would like to market? Who do you serve? What problem do you solve in the market?
  2. Your current needs: What is the problem you are trying to solve with marketing? Why do you need digital marketing? Are you looking for lead generation, branding, or general marketing support? What tactics do you need help with? PPC? SEO? Social media? Email? Public relations? Video? Website management? Help the agency identify your need and the tactics you would like to execute.
  3. Your current situation: Why are you reaching out now? What changed in your business? Did someone leave? Are you looking to change agencies because of a lack of results or some other reason?
  4. List of decision-makers: Who are all of the people that will need to make the decision on selecting an agency? This should include everyone’s names, titles, and what their involvement will be.
  5. Marketing budget: What is your marketing budget for an agency and for advertising spent monthly? If you do not have one, it’s helpful to provide a range. Also, if possible; you should explain how much revenue you hope to generate in your business and what your average client spends with you. Be as specific as possible.
  6. Timeframe: If you decide to move forward with what the agency has to offer, when would you like to get started? Pick a project start date now so the agency knows if they have the resources to accommodate and onboard you properly.
  7. Contact information: What is the best way for the agency to reach you? This should include your name, email, cell, and address if you want the agency to meet you in person at some point. What are the best times to set up a meeting to review this opportunity and who else needs to be on this thread? Include their contact information as well.
  8. Additional information: You can also include more information if you feel like it’s needed and you did not cover it. For example, you can tell the agency about your culture, your values, how you operate, what CRM you use, and what technologies you are currently using. You can include links to your style guide, and resources for the agency to watch, read or review. Anything that you think might be helpful for the agency to understand the scope of the project or your business would be very helpful.

 

The RFPQ is extremely helpful because it saves time; you won’t have to have an hour-long conversation with an agency trying to just collect information because you spent 15 minutes writing everything down. It might be worth filling elements of this document out if you want to hire a freelancer or employee. You want to make sure that people get a full picture of what your need is.

But why is all this information needed? Let’s do a Q&A below:

 

Q: How much information do I need to provide about my business in order for an agency or freelancer to be able to help me?

A: The more information that you provide, the better equipped the agency or freelancer will be to be able to support you and see if what they have to offer is a good fit. Often, it’s not a good fit, but agencies will not be able to tell you that because they do not have enough information. Agencies need to know what your company does, who you best service, why you have focused on that market, what your competitive advantage is, what your values are, and what problem you solve in the market. Additional videos, websites, links to brochures, or marketing materials are also helpful to help your agency get the full picture. 

Other questions you should try to answer are: How many employees do you have? Who are the key players? What are your annual sales? What are your goals? What are your main product lines or services that you offer? The more information you provide, the better. Often you can just provide a few sentences with some links and that would be enough.

 

Q: Why do I have to tell an agency what my need is? Aren’t they the experts? Shouldn’t they tell me what I need instead of me spelling out what we need?

A: You are the expert in your own business. You know your business better than anyone else. Your opinions and experiences matter. By telling an agency what your need is, what tactics are working that need to be expanded on, and what is not working but would like to fix, you’re helping your agency get you the services you need. 

Yes, they might be the marketing experts, but putting the marketing experts together with you, the expert on your business, will help them create a plan that will achieve your goals. 

 

Q: Why is it important for an agency to know your current situation? Why can’t an agency just give your business a proposal? How will this information help the agency?

A: Knowing the history of your marketing operation helps us understand what resources you have had in the past and what you are used to dealing with. You may have lost access to a resource or you may have access to a resource that you will be losing very soon. Our approach will be different depending on your situation. We want to be proactive and get to know the lay of the land. We also want to be sensitive to any problems that you may have experienced. Maybe you were burned by a past relationship. We want to understand WHY you feel like you were burned to try to avoid history repeating itself.

 

Q: How will understanding who is involved in making the decisions help an agency provide us with great marketing services?

A: When it comes to making decisions for hiring an agency or freelancer, there are often a few people that are involved: you have gatekeepers, influencers, decision-makers, users, and buyers. There can be a board that is involved. The agency will want to understand each unique player, who they are, and what their concerns are from the beginning so they can make the best possible presentation to appeal to all of those key players.

 

Q: We really do not want to share our marketing budget. Do we have to decide on a budget? Why can’t an agency just tell us what it costs instead of making us create a budget?

A: Most small businesses do not have budgets for marketing. If they get results, they will spend more. If they are wasting money, they will spend less. At the same time, when you are starting a marketing campaign, you must have some understanding of what your test budget will be to try out a campaign for a period of time. There is no real way of knowing what result you will get unless you have a crystal ball. Working with an agency might cost a few thousand dollars per month and testing out an advertising campaign can also cost a few thousand dollars per month. 

A common issue businesses run into is that they don’t have the cash to run a test, or they want to create a new brand for their business and have a set budget to do that. In this event, businesses fear that full transparency will disallow them from accomplishing a marketing goal for less. This is a valid concern. If you do not trust an agency with a budget, you probably shouldn’t trust them to do work for you. When the agency gives you a proposal with a scope of work, it needs to make sense. You will not get the same website for 20k as you will get for 50k. 

Ultimately, higher-quality services cost more money, whether it’s a flat fee or hourly. There are standard prices for getting things done. You will not get someone to manage your $10k AdWords budget for $500 per month and spend an hour per day in your account. They might spend an hour a day in your account if you spend $2,500 a month to get that campaign managed. You will not get a proper brand strategy session that costs $15k for $300. Tell the agency where you are at, and they will find a way to either work with you or refer you to someone that would fit into your range.

 

Q: How do I decide what my marketing test budget should be for a lead generation campaign?

A: A good agency will look at your goal first and understand what you are trying to achieve. You might want to grow your business from 1.3 million to 1.5 million in revenue this year. That means you want to add 200k in new revenue. Think about the REAL value that you would need to invest to generate that new 200k in business. You might be able to invest 100k to generate 200k. Should you spend the full 100k upfront? Probably not! 

Invest a few thousand dollars a month and see if you get leads that will lead you to 200k. If the campaign fails, this wasn’t wasted money— because you had a test budget! 

The question is WHAT did you learn? You need to be the judge to see if the campaigns you ran had potential; it’s your money. Pick a number you are willing to invest in and see what you can learn each week. Remember, if you invest very little, you will need to wait a much longer time to see if this plan works. You can spend 100k over 90 days to try something out or you can invest 100k over 10 years. You might get the same results… Time plays a factor in testing. Pick a budget that makes business sense for you.

 

Q: Why is it important to know what your timeframe is for getting started? I feel like you are pressuring me to decide.

A: No one wants to rush you into making a decision. The reason why understanding your timeframe is important is because an agency must understand its own resources and commitments and how they will be able to help you with getting started. Resources are always limited and if you want to start today, the agency will need to have the bandwidth to support that. If you want to start in 90 days, an agency may or may not be able to wait. Understanding your timeframe to plan ahead is a very important part of making sure an agency is a good fit.

All in all, finding the right marketing agency for your business is extremely difficult. After all, it is an investment of money, time, effort, and resources that go into entrusting a group of professionals to make the vision for your business become a reality. Ultimately, if you want to find the best match for your business, you’ll need to offer the most details about your business, its goals, its stakeholders, timeline, and budget, and be prepared to ask questions!

 

Does your business need marketing support? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business and be sure to ask you the right questions!

For more helpful information on B2B Marketing check out our resource library.

To market effectively, you need to understand the differences between marketing towards businesses (B2B) and consumers (B2C). The way you market towards B2B and B2C companies are completely different when it comes to how you communicate, build relationships, and the buying cycles each one goes through. 

Keep reading to learn about four key differences between B2B and B2C Marketing.

 

  • Building Relationships 

Building personal, long-term relationships is crucial for any B2B business. B2B organizations usually handle larger accounts dealing with contracts, subscriptions, and licenses that can span up to hundreds and thousands of dollars. This is why B2B companies must place their clients at the center of every aspect of their business. As for B2C customer relationships, they can be loyal to certain brands, but overall consumers prioritize quality and value and want to satisfy their needs at the best price available. 

 

  • The Buying Cycle

The time it takes to sell to a business versus a consumer is completely different. For a business to make a purchase, it has to go through multiple decision-makers and/or stakeholders. It’s important to know that the person who might understand your product or service the best, might not be the one paying for it. Therefore B2B marketing requires a personalized marketing plan specific for each stakeholder or decision-maker. B2C marketing requires a lot less catering. Consumers are driven by emotion and rarely need to confer with others before making a decision, making the buying process much faster than B2B. 

 

  • Messaging 

In B2B marketing, your customers’ focus is primarily on ROI, expertise, and efficiency. This means when they are making a purchase, they need to know they are making a good investment that positively impacts their ROI. When creating messaging for B2B marketing, create content that showcases your business expertise and the ROI of your product. For B2C messaging, keep it short and simple. Make the benefits of your product known and emphasize the ease of purchase to get your product into their hands. Try to make your message relatable, make your consumers feel like they can relate to your brand on a personal level.

 

  • Advertising 

B2B and B2C marketing not only differ in their messaging, but also in the way those messages are delivered. In B2B marketing, you need to warm up your potential customers to your product or service. Give them the information they need to understand how your product will make their lives better. For B2C advertising, consumers already know what they are looking for. It’s your job to evoke emotion to drive them to make a purchase. 

 

Is your B2B company looking for marketing support? At Ajax Union, our team of marketing experts specializes in all B2B lead generation tactics, such as content marketing, account-based marketing, paid search, social media management, sales funnel creation, cold email campaigns, email marketing, and beyond. Learn more about what we do here.

 

To discuss your company’s lead generation strategy, contact us here.

 

LinkedIn is the world’s largest professional networking website. With 200 million members and counting, the opportunities to reach your target market are endless. The world’s most innovative and leading companies like Dell and IBM have turned to LinkedIn to scale back their marketing expenses and reap in higher conversion rates. Thought leaders like Jeff Weiner and Richard Branson utilize the platform to build their personal brands while sharing information regarding their specific industry. The benefits of LinkedIn are endless, whether you are operating as a B2B or B2C company; your target market most definitely exists on the platform.

Fun Facts You Should Know About LinkedIn 

· There are nearly 3 million company pages on LinkedIn.
· LinkedIn is growing exponentially, exceeding analysts’ projections for both earnings and revenue.
· LinkedIn is now the 25th most visited web property globally.

Build the (essential) Basics: This may seem simple, however a strong foundation is crucial for the implementation of a successful social media campaign.

· Add Admins – Build a team that can contribute to your content stream, reply to posts, edit data, and manage the day-to-day interactions. Having more than one person with access to the company page is easy; simply add them as Admins once you have created the company page.

· Basic Company Info – For those who are not familiar with your company, this is your chance to give a quick synopsis of the company background. LinkedIn does a great job in providing a fill-in-the-blank “About” form to ease your mind when creating this section.

· Images – Keep all images in line with your branding message. Colors, sizes, fonts, and overall design decisions should reflect the brand itself, yet be provocative enough to entice new followers and maintain your existing market.

Develop a Strong Brand Identity: How will your target market remember you? What makes your product or service stand out? 

· Products and Services Tab – Get creative with this tab. Set up brainstorming sessions with your team to creatively collaborate on how products and services will be displayed for your target market. The importance of this tab is severely underrated. With the advent of information available to the market 24/7 365 days a year, it is not only convenient, but also crucial to have an ease of access to descriptions of your products / services. Showcase all sorts of offerings in this tab, from free downloads, to special events, to webinars – the point is to be descriptive in a short concise way, all the while being relevant and intriguing. Great examples of products / services tabs come from Adobe and Microsoft.

· Ask for Recommendations – After developing your products / services tab, it’s time to get some street cred. New clients will be more adept to spend time on your company page if they see recommendations from previous clients. Reach out to a few of your existent or previous clients whom you had a positive relationship and ask them to provide a recommendation for one of your products / services. Make sure to send the request from the company page, as it will properly allocate the recommendation to your company page. If you send the request as an individual then the client may get confused, and the recommendation will show up on your personal profile. LinkedIn provides several resources to get you set on the right foot, like step-by-step guides.

· Thought Leadership – Establishing thought leadership requires consistency and diligence. While it may be difficult from a marketing standpoint to quantify your efforts in developing thought leadership, the importance of it does not diminish.Thought leadership builds relationships, reputations, and establishes your brand as a go-to for information in your particular niche market. Support the existent thought leaders in your industry and get support back.

Deliver Awesome Content: Posting relevant, time-sensitive, and interesting content will help increase the interaction levels between your company and your target market. 

· Relevant and Frequent Content – Knowing when and how to post content is an art form in its own regard, especially for companies who do not specialize in content creation. Thankfully, a few golden rules of content marketing exist:

o Keep content relevant and interesting
o Feature certain posts
o Use call to actions to drive engagement
o Keep the length of a post down to a minimum
o Post at least once per day, or two to three times per week

· Targeted Posts – Target specific followers to deliver the most relevant content to the most appropriate audiences. WithTargeted posts companies can segment their posts by several variables including: company size, industry, job function, seniority, and geographic location.

· Sponsored Posts – Particularly beneficial for B2B businesses and marketers, Sponsored posts are a way to deliver target-specific content. While this platform is still in testing phases, it is set to launch this year. Not to be confused with targeted posts or targeted advertising, sponsored posts are a more cost effective way to get traffic to your page.

Analyze Your Efforts: LinkedIn has a Help Center that helps your navigate your way through interpreting your Follower and Page Insights. Use this data to help you execute decisions and tailor your integrated marketing plan.

· Follower Insights – Total Followers, New Followers Last 7 Days, Updates Last 7 Days, Total Impressions Last 7 Days, Impressions/Update Last 7 Days, Update Engagement Last 7 Days, Members Following, New Followers, Company Update Engagement, Company Update Impressions, Follower Demographics, Recent Followers.

· Page Insights – Page Views Last 7 Days, Unique Visitors Last 7 Days, Page Clicks Last 7 Days, Page Views, Unique Visitors, Career Page Clicks, Page Visitor Demographics, Product & Services Page Clicks.

3 companies who have rocking LinkedIn pages:
· Adobe: Kudos to the Adobe team for developing a highly interactive, engaging, thought provoking, visually pleasing, seamless LinkedIn page. Every page full of great content and calls-to-action that entice the LinkedIn user.
· Deloitte: A high level of interaction with followers distinguishes Deloitte from the rest of LinkedIn’s company pages. It is evident the social media team at Deloitte implements targeted posts and analyzes follower / page insights.
· Amazon: A particular A+ score goes to Amazon’s stream of consistent, groundbreaking content. You can see posts delivered on a daily basis on their home screen. While Amazon’s product tab could be built upon a bit more, their content stream is sufficient enough to garner nearly 240,000 followers.


Best Practices:
· Stay active!
· Engage people in thought leadership discussions.
· Set guidelines for discussions.
· Focus on quality content creation.
· Via your personal LinkedIn profile, join groups relevant to your industry, and ask your employees to do the same.
Connect outside of LinkedIn: 
· Add LinkedIn follow link to your websites and emails.
· Run an email campaign with direct call to action and clearly laid out incentives / benefits.
· Promote your LinkedIn business page on other marketing materials – business cards, flyers, eBooks, white papers, and guides, presentations and event marketing collateral.