July 19, 2022

The Best B2B Marketing Tactics For Business Growth


B2B marketing is always changing, with many factors influencing it, such as consumer and business trends, social media, and technology. As such, it’s always important to stay up to date with the best marketing strategies and tactics to implement in your own business to drive your growth.

In this blog, we’re going to talk about the best B2B marketing tactics that you need to implement in your company so that your business can adapt and thrive.


1. Good Social Media Strategy

Having a good social media plan is a must for creating a marketing strategy that will help your business grow.

Social media allows you to do a wide variety of things to help drive your business growth. It can help you:

  • Increase brand awareness and consideration amongst new audiences
  • Establish trust and credibility between you and consumers 
  • Show your impeccable customer service skills
  • Convey your business goals and values enticing which can entice businesses to work with you if they align with your values
  • Demonstrate your accomplishments and successes and sell your business as being worth the investment

Take the time to thoroughly plan out your social media strategy, because it can pay dividends in the long run. The value that social media brings to your company as a resource for building trust, credibility, and so much more is often a lot more than the cost of taking the time to build out your social media.

Some useful tips when building your strategy are:

  1. Build a content calendar and stick to it
  2. Adjust your content and language based on your target audience
  3. Actively and quickly respond to businesses that engage with you

If you need help planning or crafting the perfect social media strategy, call on Ajax Union. We’ve helped, and continue to help, many clients with their social media strategies. Our strategies have helped many of our partners grow their business and online presence. If you need support with your social media, contact us to schedule a strategy session.

2. Clear And Engaging Website

When businesses are looking to work with you and buy your products and services, they often go to your website to learn more about what you do, how you do it, and what the cost investment is for them.

Having an engaging website that allows people to easily navigate between your content and learn more about you and your business is a great way for them to stay on your website and potentially buy your services.

A poorly designed website that is hard to understand, hard to navigate, or hard to use can be detrimental to your company’s sales and bottom line. You want to do everything you can to make sure your buyer’s journey is as smooth as possible as the easier it is for them, the better it is for you and your business growth.

If you need help designing and optimizing your website, we’ve got you covered. Ajax Union has the experience and expertise to design your website to increase your engagement and leads. To learn about our 7-step website design process, watch the video here.

To learn more about the buyer’s journey and why you need to start thinking about that, check out our blog on the Marketing Funnel here.

3. Targeted and Strategic SEO

When you google something, how often do you go to the second page of results? Almost never, right?

Having good SEO allows people to more easily find your business on search engines such as Google and Safari, as your company page will rank higher on these search engines. The higher your page rank, the more likely people will go to your website when they search for something with a related keyword.

Like social media strategy, putting a little bit of work in now can do wonders for your business’s growth in the long run.

Some key tips for optimizing your SEO are:

  • Do some research on keywords you want your site to rank for
  • Ensure your pages have meta titles and descriptions
  • Make sure your website pages have proper HTML tags such as title tags
  • Increase internal linking
  • Optimize your site speed so it can run as fast as possible
  • Remove unnecessary media from your site to take up less space

To learn more ways to optimize your strategy for your business growth, check out our B2B marketing checklist. Make sure you have all your boxes checked before executing your business strategy.

By implementing these tips, you can be sure that your SEO will enhance and help your business to rank higher on search engines bringing more traffic to your site and helping your business grow.

In this blog, we’ve gone over three of the most important marketing tactics that you can employ to drive your business growth. Following our guide will help you bring more customers to your business, more people to your website, and more money to your bottom line.

Does your business need marketing support? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business and be sure to ask you the right questions!

For more helpful information on B2B Marketing check out our resource library.

For more insights on your business’s marketing tactics

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