Is your B2B company looking to hire a Brooklyn-based marketing agency? 

When it comes to selecting the right agency for your company, the reality is that most of them won’t be a good fit for your business. The right agency should do the following:

  1. Understand your business’s needs, opportunities for growth, and budget limitations
  2. Offer the right services for your business goals
  3. Be communicative, enthusiastic, and passionate about your business, and
  4. Have a proven track record of success

Lucky for you… Ajax Union meets the mark on all of those fronts!

Keep reading to learn a little bit more about Ajax Union and why we’re the best Brooklyn-based digital marketing agency.

 

A Little Bit About Us: Ajax Union

13 years ago, Joe Apfelbaum founded Ajax Union with one vision: to make marketing about the bottom line. Since then, we have serviced over 1,100 clients in over 25 industries, joined the Inc 5000 list, and launched our clients to success all the way through to acquisition with our proven process and boutique approach.

About Our CEO, Joe Apfelbaum

Joe Apfelbaum is the CEO and founder of Ajax Union. A wearer of many hats, he does more than just lead our amazing marketing team. He’s a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. 

Joe is an active member of the Executives Association of New York City and a professional member of the National Speakers Association, a group of the top professional speakers in the USA. Joe speaks to groups of top CEOs at EO, YPO, Vistage, and the YJP CEO Forum. Joe is a contributing member of the YEC (Young Entrepreneur Council), a community of the world’s most passionate, driven entrepreneurs. Joe is on a mission to help 1,000 hungry entrepreneurs go from Frustration to ‘Mojovation’ via his online courses, books, and speaking engagements. Joe is proud of all his accomplishments, but most of all he is proud of his 5 amazing kids.

You can follow Joe on LinkedIn here, and check out his books here

Now that you know a little bit more about us, here are the four top reasons we’re the best Brooklyn-based digital marketing agency:

Why Ajax Union Is The Best Brooklyn-based Digital Marketing Agency

1.Our extensive roster of services: Got an issue? We’ve got a solution. Our team of marketing experts pretty much does it all. Check out our services below:

  • Business Development: You want to grow? We’ll give you key strategic insights to make it happen.
  • Lead Generation: Generating qualified leads is simple, but it’s not easy. You need the right strategy to get the right leads. We can help.
  • Client Retention: Your business is only as good as your ability to retain clients. Our strategies and marketing tactics will help you keep your clients around for the long term.
  • Recruiting: Finding new employees takes smart marketing tactics. We can help position your business to find the best talent.
  • Sales Enablement: Your sales team needs systems, processes, and collateral to succeed. Let us enable your success.
  • Brand Development: We will bring your brand to life with style guides, assets, content, and a cohesive look and feel to match your vision and values.
  • Brand Communications: Getting the word out there is not just about getting new clients. It’s about communicating effectively—both internally and externally.
  • Technology Management: There are over 8,000 marketing technologies. We’ll help you leverage the right ones for your business.
  • ROI Tracking: Return on Investment is what we breathe. Tracking the right numbers and creating the right reports helps us reach your goals.
  • Reputation Management: Your reputation is everything. We’ll make sure you have the right reviews and presence everywhere your brand appears.

2. Our amazing core values: At Ajax Union, we believe good business starts with amazing core values. Our most important goal is to help our clients build on their capabilities. Our team of marketing experts embodies the following core values to bring excellence to everything we do while serving our clients:

  • AMAZING COMMUNICATION: We listen and respond. We find solutions for your business even when it takes time to find the answers.
  • OWNERSHIP MENTALITY: We care about your business as if it was our own.  As a loyal, hardworking, dependable, and committed group of professionals, we take responsibility for your success.
  • VERSATILITY: We embrace change, we are super savvy, and we value common sense. We are capable professionals who get with the program, troubleshoot, and remain aware and enthusiastic about your next project.

3. Our proven process: We don’t just drive results by hoping for the best! We have a time-tested process that we know works. Here’s how we do it:

Step 1: Assessment

We lay down the basics! At this preliminary stage, we discuss your business goals, do a complimentary strategy assessment, establish your marketing needs, and evaluate whether or not we’re a match for a long-term partnership.

Step 2: Exploration

We get to know you! In this stage, we perform a workshop to discover your brand, vision, goals, audience, challenges, and opportunities. Then we do a competitive analysis of your current digital marketing strategy and tactics. Afterward, we draft up a proposal with recommendations and layout a scope with marketing goals and timelines.

Step 3: Onboarding

After we finalize our scope, it’s go-time baby! We do a kickoff call, audit your channels and sales funnel, create a forecast model for success, and determine your key performance indicators (KPIs). If you don’t have a funnel— don’t worry, we’ll develop one for you 😉

Step 4: Synergy

From here on out, it’s smooth sailing. We meet with you regularly to review marketing priorities and goals, strategize improvements for our messaging, channels, tactics, and goals, and report on all of our metrics, but most of all… we deliver! 

4. Our results-driven approach: Our team of digital marketing experts learns about your business and implements the latest cutting-edge business and marketing technology to help you accomplish your business goals. We don’t just come up with innovative ideas, we get things done and we strive to help you achieve a positive ROI. That’s why our guarantee is: “We keep your bottom line top of mind.” Don’t take our word for it! Check out the testimonials from some of our amazing clients, or read a couple of our case studies.

 

All in all, finding the right agency for your business will surely take time, but there’s no time wasted in learning a little bit about us! We’ve serviced over 1,100 clients for more than 13 years, and we’ve even earned a spot on the Inc 5000’s fastest-growing companies list. Gee… there might be a reason for that!

Does your business need marketing support? Schedule a FREE strategy session with us, a Brooklyn-based digital marketing agency, and we’ll give you personalized insights on your business and be sure to ask you the right questions.

For more helpful information on B2B Marketing check out our resource library.

What is a Company Profile Datasheet?

A company profile datasheet is a document where companies can inform potential customers and investors about their operations and services. It can be used for a number of reasons such as providing information to prospective customers, building trust with potential investors, and attracting talent.

You can tailor and emphasize certain parts of your datasheet depending on your business objectives or goals. A good company profile datasheet is one that effectively conveys the kind of information you want to send to your target audience.

For example, If you want your company profile datasheet to be used to attract potential employees, then focus on the points that will help you stand out from other companies such as company culture, workplace benefits, future plans, etc. A company datasheet can fulfill a number of different purposes.

Company profile datasheets can be used by any type of company that wants to share what they do with their target audience. It isn’t industry or size-specific.

Company profile datasheets can include information such as:

  • How the company was founded
  • Company values
  • Mission statement
  • Unique selling proposition
  • Services offered
  • Strategy
  • Client base
  • Key accomplishments
  • Future plans

Why is a Company Profile Datasheet Important?
why company profile datasheet is important

A Company Profile Datasheet is useful for a number of reasons:

  1. It tells prospective customers what you offer

    A company profile datasheet often contains information for prospective customers about the kinds of products and services you offer as well as how you offer them. Include details but clear information about your offerings so that prospective customers can get a good idea of the kinds they can expect from your company.

    If you have a target market in mind for this datasheet, then tailor it to match their expectations, wants, and needs so that you can better connect with them and show them how you specifically address their needs.

  2. building relationships blog image

  3. It attracts employees and investment opportunities

    Company profile datasheets that emphasize a good company culture can be a great way to attract talent and investment. Showing information such as future steps, clients you work with, and information about your company are great ways to invite people to work with you. This kind of information can help get people excited about your brand and working with you.

  4. It provides a good company image

    A company profile datasheet, like your website, can be used as a way to deliver information about your company to prospects. Just like a well-designed and thought-out website can be used to provide a good company image, company datasheets can as well.

    It helps to add credibility to your brand and show that you are willing to put the work into producing offerings for your prospective clients.

  5. building trust blog image

  6. It allows you to build trust with prospective investors and customers.

    Sharing information about your company such as how it was founded and what your values are can help to build trust with people looking to work with you.

    For example, if your values show that you place an emphasis on helping the environment, then you are going to look more attractive to customers, investors, and employees who value the environment. 71% of consumers prefer to buy from companies whose values reflect their own.

    This could be the difference between gaining a client or not, so it’s really important when thinking about your datasheet the kinds of people you want to attract with this document.

  7. It helps you stand out from companies

    Similar to a previous point, a company profile datasheet can help you stand out from other companies because you have a one. Having one shows the conscientiousness of your company. It gives more opportunities for people to interact with you, more touchpoints with people mean that you have more ways to sell yourself to clients.

    Every little edge helps when trying to stand out from the crowd, and having a company datasheet is a way of helping achieve this.

 
At Ajax Union, we can create the perfect company profile datasheet for your company to help you stand out from the rest and reap all the other benefits we brought up earlier.

Check out our company profile datasheet here.

Does your business need a company profile datasheet? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business.

For more helpful information on B2B Marketing check out our resource library.

For businesses looking to hire a marketing agency: the truth is, 90% of the agencies out there won’t be a good fit for your business.

Finding an agency that understands your business’s needs, opportunities for growth, and budget limitations is no small task. But, there are key ways you can identify whether or not an agency will be a good match.

One effective tactic for vetting an agency is by preparing a one-page document that summarizes your business, its needs, your budget, and some stakeholders. At Ajax Union, we call this document a “Request for Proposal Questionnaire,” or an RFPQ.

Here are the 8 kinds of information you should include in your RPFQ:

8 Things To Include In Your RFPQ Graphic

  1. Details on your business: What is the name of your business and product or service? What is the website URL that you would like to market? Who do you serve? What problem do you solve in the market?
  2. Your current needs: What is the problem you are trying to solve with marketing? Why do you need digital marketing? Are you looking for lead generation, branding, or general marketing support? What tactics do you need help with? PPC? SEO? Social media? Email? Public relations? Video? Website management? Help the agency identify your need and the tactics you would like to execute.
  3. Your current situation: Why are you reaching out now? What changed in your business? Did someone leave? Are you looking to change agencies because of a lack of results or some other reason?
  4. List of decision-makers: Who are all of the people that will need to make the decision on selecting an agency? This should include everyone’s names, titles, and what their involvement will be.
  5. Marketing budget: What is your marketing budget for an agency and for advertising spent monthly? If you do not have one, it’s helpful to provide a range. Also, if possible; you should explain how much revenue you hope to generate in your business and what your average client spends with you. Be as specific as possible.
  6. Timeframe: If you decide to move forward with what the agency has to offer, when would you like to get started? Pick a project start date now so the agency knows if they have the resources to accommodate and onboard you properly.
  7. Contact information: What is the best way for the agency to reach you? This should include your name, email, cell, and address if you want the agency to meet you in person at some point. What are the best times to set up a meeting to review this opportunity and who else needs to be on this thread? Include their contact information as well.
  8. Additional information: You can also include more information if you feel like it’s needed and you did not cover it. For example, you can tell the agency about your culture, your values, how you operate, what CRM you use, and what technologies you are currently using. You can include links to your style guide, and resources for the agency to watch, read or review. Anything that you think might be helpful for the agency to understand the scope of the project or your business would be very helpful.

 

The RFPQ is extremely helpful because it saves time; you won’t have to have an hour-long conversation with an agency trying to just collect information because you spent 15 minutes writing everything down. It might be worth filling elements of this document out if you want to hire a freelancer or employee. You want to make sure that people get a full picture of what your need is.

But why is all this information needed? Let’s do a Q&A below:

 

Q: How much information do I need to provide about my business in order for an agency or freelancer to be able to help me?

A: The more information that you provide, the better equipped the agency or freelancer will be to be able to support you and see if what they have to offer is a good fit. Often, it’s not a good fit, but agencies will not be able to tell you that because they do not have enough information. Agencies need to know what your company does, who you best service, why you have focused on that market, what your competitive advantage is, what your values are, and what problem you solve in the market. Additional videos, websites, links to brochures, or marketing materials are also helpful to help your agency get the full picture. 

Other questions you should try to answer are: How many employees do you have? Who are the key players? What are your annual sales? What are your goals? What are your main product lines or services that you offer? The more information you provide, the better. Often you can just provide a few sentences with some links and that would be enough.

 

Q: Why do I have to tell an agency what my need is? Aren’t they the experts? Shouldn’t they tell me what I need instead of me spelling out what we need?

A: You are the expert in your own business. You know your business better than anyone else. Your opinions and experiences matter. By telling an agency what your need is, what tactics are working that need to be expanded on, and what is not working but would like to fix, you’re helping your agency get you the services you need. 

Yes, they might be the marketing experts, but putting the marketing experts together with you, the expert on your business, will help them create a plan that will achieve your goals. 

 

Q: Why is it important for an agency to know your current situation? Why can’t an agency just give your business a proposal? How will this information help the agency?

A: Knowing the history of your marketing operation helps us understand what resources you have had in the past and what you are used to dealing with. You may have lost access to a resource or you may have access to a resource that you will be losing very soon. Our approach will be different depending on your situation. We want to be proactive and get to know the lay of the land. We also want to be sensitive to any problems that you may have experienced. Maybe you were burned by a past relationship. We want to understand WHY you feel like you were burned to try to avoid history repeating itself.

 

Q: How will understanding who is involved in making the decisions help an agency provide us with great marketing services?

A: When it comes to making decisions for hiring an agency or freelancer, there are often a few people that are involved: you have gatekeepers, influencers, decision-makers, users, and buyers. There can be a board that is involved. The agency will want to understand each unique player, who they are, and what their concerns are from the beginning so they can make the best possible presentation to appeal to all of those key players.

 

Q: We really do not want to share our marketing budget. Do we have to decide on a budget? Why can’t an agency just tell us what it costs instead of making us create a budget?

A: Most small businesses do not have budgets for marketing. If they get results, they will spend more. If they are wasting money, they will spend less. At the same time, when you are starting a marketing campaign, you must have some understanding of what your test budget will be to try out a campaign for a period of time. There is no real way of knowing what result you will get unless you have a crystal ball. Working with an agency might cost a few thousand dollars per month and testing out an advertising campaign can also cost a few thousand dollars per month. 

A common issue businesses run into is that they don’t have the cash to run a test, or they want to create a new brand for their business and have a set budget to do that. In this event, businesses fear that full transparency will disallow them from accomplishing a marketing goal for less. This is a valid concern. If you do not trust an agency with a budget, you probably shouldn’t trust them to do work for you. When the agency gives you a proposal with a scope of work, it needs to make sense. You will not get the same website for 20k as you will get for 50k. 

Ultimately, higher-quality services cost more money, whether it’s a flat fee or hourly. There are standard prices for getting things done. You will not get someone to manage your $10k AdWords budget for $500 per month and spend an hour per day in your account. They might spend an hour a day in your account if you spend $2,500 a month to get that campaign managed. You will not get a proper brand strategy session that costs $15k for $300. Tell the agency where you are at, and they will find a way to either work with you or refer you to someone that would fit into your range.

 

Q: How do I decide what my marketing test budget should be for a lead generation campaign?

A: A good agency will look at your goal first and understand what you are trying to achieve. You might want to grow your business from 1.3 million to 1.5 million in revenue this year. That means you want to add 200k in new revenue. Think about the REAL value that you would need to invest to generate that new 200k in business. You might be able to invest 100k to generate 200k. Should you spend the full 100k upfront? Probably not! 

Invest a few thousand dollars a month and see if you get leads that will lead you to 200k. If the campaign fails, this wasn’t wasted money— because you had a test budget! 

The question is WHAT did you learn? You need to be the judge to see if the campaigns you ran had potential; it’s your money. Pick a number you are willing to invest in and see what you can learn each week. Remember, if you invest very little, you will need to wait a much longer time to see if this plan works. You can spend 100k over 90 days to try something out or you can invest 100k over 10 years. You might get the same results… Time plays a factor in testing. Pick a budget that makes business sense for you.

 

Q: Why is it important to know what your timeframe is for getting started? I feel like you are pressuring me to decide.

A: No one wants to rush you into making a decision. The reason why understanding your timeframe is important is because an agency must understand its own resources and commitments and how they will be able to help you with getting started. Resources are always limited and if you want to start today, the agency will need to have the bandwidth to support that. If you want to start in 90 days, an agency may or may not be able to wait. Understanding your timeframe to plan ahead is a very important part of making sure an agency is a good fit.

All in all, finding the right marketing agency for your business is extremely difficult. After all, it is an investment of money, time, effort, and resources that go into entrusting a group of professionals to make the vision for your business become a reality. Ultimately, if you want to find the best match for your business, you’ll need to offer the most details about your business, its goals, its stakeholders, timeline, and budget, and be prepared to ask questions!

 

Does your business need marketing support? Schedule a FREE strategy session with us and we’ll give you personalized insights on your business and be sure to ask you the right questions!

For more helpful information on B2B Marketing check out our resource library.

If you’re the CEO or marketing director of a B2B company, you might be wondering: What are the most important marketing tactics? 

One of the most common things that people wonder about is what tactic they can use to get more of the right types of clients. At Ajax Union, our CEO and Founder, Joe Apfelbaum, always says, 

“The right strategy will save you a decade.”

 

So in fact, the tactic does not matter as much as the strategy because traffic can come from anywhere as long as it’s the right traffic. 

There are three main tactics that drive traffic: Search Engine Optimization (SEO), Social Media, and Email. 

SEO is beneficial because it brings organic traffic from Google search engines to your site. But what happens when the traffic hits your website? Does your business have a plan? If you don’t have the right messaging and the ability to convert that traffic, your business is in trouble.

The whole reason businesses engage in SEO, social media, and email campaigns is to get one thing: attention. Businesses need attention to thrive. But what if your business is not ready for the attention? What if you get the attention and your business doesn’t have the bandwidth to handle it? What if you get the attention from the right people and you do not have the resources to follow up? What if you get the attention from the wrong people and they waste your time? 

You can avoid all of these scenarios by starting with a strategic goal for the traffic you want to get. 

If you want to get people into your marketing funnel (system for nurturing leads to get them warmed up and want to buy), the three most effective ways are SEO, social media, and email. 

Let’s review the three most important marketing tactics every B2B business should have:

 

The Most Important Marketing Tactics B2B Businesses Should HaveGraphic

 

    1. Search Engine Optimization (SEO)

      When you want more information on something, where do you go?  GOOGLE! You Google everything. Want to know when the sunset is in Brooklyn, NY? Google it! Want to know how to create jump cuts on a video editing software, you Google it! Want to find a digital marketing agency that focuses on B2B companies? You Google it and then you ask your friends if they heard of Ajax Union.

      Chances are that if they are B2B and are in NYC, they have heard of us. Why? Because we rank pretty high on Google, both on the ORGANIC side and on the PAID side for the keywords that matter.

      Start with identifying the MOST important keywords you want your business to rank for on search engines like Google and then find out where you are for those keywords. Remember that people have INTENT when they search. Traffic with intent is very valuable.

      What do people want to do when they search that particular keyphrase? Do they want to buy? Do they want to learn? Do they want to have fun? Think of high-intent versus low-intent when creating your keywords. Keep these rules in mind:

      Rule 1: The more generic the keyword, the more traffic there is, but the harder it is to rank highly on and the more expensive it is to advertise to.

      Rule 2: The more specific the keyword is, the easier to rank and the better the lead! So choose your keywords wisely.

    2. Social Media

      When it comes to getting traffic from social media, there is both paid traffic and organic traffic. Both have value but with social media, paid will get you the most bang for your buck, especially on Facebook and Instagram.

      When we say ‘paid traffic,’ we mean advertising on social media. It’s very effective because you can target people based on who they are, what they do, where they live, and how they think. Paid advertising allows you to pick people of a certain income level that have watched certain videos, live in a specific area, and have a specific email address.

      The more targeted your traffic is, the more effective your paid media will be because it will make it more likely that people will take action. People will take action if the message resonates with them.  LinkedIn is a great source to get organic traffic. Businesses can post on LinkedIn, and hundreds, if not thousands of people, can see it in just a few hours and it costs your business nothing but time.

      Your business must have the right strategy and invest time and effort to get it right. When you do get it right, you will win big with social media.

    3. Email Marketing

      Everyone has an email. Everyone checks their email. Everyone also deletes emails. When using email marketing for your business, the key lies in having the right LIST and sending them the right message on a consistent basis.

      Email marketing works really well for businesses because the audience is more clear. Email marketing lists are generally made up of contacts who have already interacted with your business. So when sending an email, your message is more targeted and customized, making it more likely that it will garner engagement or responses.

      When using email marketing, make sure not to send emails to random leads.  Instead, invest in building a relationship with a group of people that are likely to buy and refer business to you.

When you jump into the world of marketing, you’ll find that there are hundreds of other tactics that you can use to get traffic and attention to your business, product, or service. The key is to know where to put your time.  Where focus goes, energy flows, so focus your efforts at one traffic source at a time. 

For example, if you have a product or service that people search for all the time, that’s a great opportunity to use Google Adwords. 

If you need to build an audience and nurture them, use Facebook ads to target people based on who they are. 

If you have a list that you built over the years that you can be sending emails to, work on improving your emails and offer to get more out of your list. 

If you do these three things right, you will be able to have more leads than you can handle.

 

For more insights on your business’s marketing tactics, schedule a FREE strategy session with us and we’ll give you personalized insights on your B2B marketing budget.

For more helpful information on B2B Marketing check out our resource library

In marketing, the importance of strategy cannot be understated. An excellent tool B2B companies can use to turn leads into sales is the marketing funnel. A funnel is a useful tool that can help you and your business guide your prospects through a sales process that converts them from leads to clients. 

At Ajax Union, we like to visualize our funnel in three parts:

  • TOFU or Top Of Funnel: The top of the funnel process includes building awareness and educating your leads. After sparking interest with landing pages and lead magnets, you prime and educate your prospects using a variety of assets like buyer guides, how-tos, answers to frequently asked questions, industry tips, and so forth.
  • MOFU or Middle of Funnel: Once your leads have generated enough interest, it is key to convert that interest into consideration and trust. Businesses can build trust with their leads by providing case studies, testimonials, infographics, and statistics. Showcasing this credibility is what will take them to the next step. 
  • BOFU or Bottom of Funnel: Here your prospects have garnered enough interest and trust to become clients, and it’s where you continue to keep your current clients engaged with brand personification. B2B marketers build brands with experiential elements, core values, culture, and customer success stories

How To Get Started Building Your Marketing Funnel

Before creating a successful funnel, you first have to identify your target audience. Once you understand your audience’s needs, you can begin to craft the appropriate language needed to engage them.

Once you know who your business’s target audience is, you can begin strategizing. When strategizing, it is important to consider what your business goals and priorities are. 

At Ajax Union, we perform workshops to help businesses design their strategy and marketing funnel. Here are some useful points Ajax Union can clarify for your business:

  1. Buyer Personas: who your target audience is, what they do, and what they need
  2. Brand Messaging: the messages your target audience needs at each stage of the funnel
  3. Brand Experience: the specific attributes your company wants the audience experience
  4. Unique Value Proposition: what makes you stand out from your competitors
  5. Goals: what your business would like to achieve
  6. SWOT Analysis: what your strengths, weaknesses, opportunities, and threats are.

To learn more about how Ajax Union can help you generate leads and referrals for your business using marketing funnels, click here.

Episode 4 features host Phillip Lanos interviewing Ajax Union’s Creative Director and her approach to branding.

Ajax Union is a full service digital marketing agency based in Brooklyn, New York.